Post by account_disabled on Dec 9, 2023 2:26:51 GMT -8
For instance, a motorcycle brand can bring together cross-country bikers, and a brand serving mothers can launch a Facebook group around common concerns and milestones of mothers. This great way to trigger relevant conversations, inspire user-generated content, and build trust. The financial industry has always struggled to reach women's customers. However, HerMoney, a platform focused on helping women make superior financial choices, has successfully built an audience by creating a community around women and money.
Their high-engagement Facebook group Industry Email List has over 18,000 members and has women proactively discussing investments, budgeting, and other finance-related conversations. Seed a Branded Community(Image source: facebook.com/groups/hermoney) 8. Partner for Co-branded Campaigns You are always looking to increase your reach and target new customers as a brand. A great way to do it is to partner with a brand with a different audience and run a co-branded campaign. The marketing collaterals of the campaign are amplified across your social media pages and the partner brand's pages. When partnering with the brand, ensure the right fit regarding the product and the audience segment. For instance, a premium wine brand could partner with a premium cheese brand. A sports activewear brand could partner with a smartwatch company. For instance, premium luxury brands BMW and Louis Vuitton came together to create a unique experience for lovers of luxury products with the launch of the BMW i8, a four-piece travel luggage collection. The campaign created a huge buzz on social media, and both brands ran co-branded campaigns on their social media pages. Partner for Co-branded Campaigns(Image source: Instagram) 9. Partner With the Right Influencers Building trust and expanding the brand narrative are important agendas of social media strategies. Influencers understand how to create an amplifier to create content. By partnering with the right influencers, businesses can build brand awareness and trust and plug their products into interesting ways.
The key is to identify the right influencers. For instance, if one builds a brand selling nutritious snacks for kids, it makes sense to partner with authentic mom influencers who other moms trust. A mismatched influencer can reduce brand trust. Hence, the right fit is key. But note that no reply from an influencer doesn’t always mean you hit the wrong target. The more influential the person is, the busier they are, so feel free to follow up with them until you get a reply.
Their high-engagement Facebook group Industry Email List has over 18,000 members and has women proactively discussing investments, budgeting, and other finance-related conversations. Seed a Branded Community(Image source: facebook.com/groups/hermoney) 8. Partner for Co-branded Campaigns You are always looking to increase your reach and target new customers as a brand. A great way to do it is to partner with a brand with a different audience and run a co-branded campaign. The marketing collaterals of the campaign are amplified across your social media pages and the partner brand's pages. When partnering with the brand, ensure the right fit regarding the product and the audience segment. For instance, a premium wine brand could partner with a premium cheese brand. A sports activewear brand could partner with a smartwatch company. For instance, premium luxury brands BMW and Louis Vuitton came together to create a unique experience for lovers of luxury products with the launch of the BMW i8, a four-piece travel luggage collection. The campaign created a huge buzz on social media, and both brands ran co-branded campaigns on their social media pages. Partner for Co-branded Campaigns(Image source: Instagram) 9. Partner With the Right Influencers Building trust and expanding the brand narrative are important agendas of social media strategies. Influencers understand how to create an amplifier to create content. By partnering with the right influencers, businesses can build brand awareness and trust and plug their products into interesting ways.
The key is to identify the right influencers. For instance, if one builds a brand selling nutritious snacks for kids, it makes sense to partner with authentic mom influencers who other moms trust. A mismatched influencer can reduce brand trust. Hence, the right fit is key. But note that no reply from an influencer doesn’t always mean you hit the wrong target. The more influential the person is, the busier they are, so feel free to follow up with them until you get a reply.
